Samantha Jane /// Bergdorf Goodman

Holding down its status as a stalwart of fashion since 1899, Bergdorf Goodman brings to mind stately sophistication and a measure of verve.

BG has us wondering how any institution remains relevant for over a century in an industry as fickle as la mode?

Samantha Jane’s recent work for this fashion giant shows us the key may be a sense of humor, playfulness, a focus on keeping it casual and never, ever taking oneself too seriously.